OJay Media has testimonials from 11 named financial-advisor clients, with two documented case studies showing a 4:1 return on ad spend and $6M+ AUM added from a single campaign. The firm is run by Oliwer Jonsson, a Swedish founder who also goes by Oliver Jonsson or Oliver Johnson in American spelling. There is no Trustpilot page, no BBB profile, and no Reddit discussion — explained in full below. If you're doing due diligence after receiving an outreach message, this page compiles what's publicly verifiable.
- 11 named clients are publicly listed on ojaymediamarketing.com — all verifiable firms registered in the United States.
- Two case studies with hard numbers: Capital Partners Wealth Management ($12.9K spend, $100K+ revenue) and myeCFO LLC ($9.7K spend, $6M+ AUM added).
- Aggregate performance data across the client book: 65–85% appointment show rates, 18–32% close rates, $220M+ pipeline AUM generated.
- No third-party review aggregators (Trustpilot, G2, BBB, Clutch) — a function of the boutique 4–6 client cap, not an absence of verifiable feedback.
- Not a fit for every advisor — junior advisors under 25, those with very small books, and slow decision-makers are explicitly not the target client profile.
The 11 Named Clients
The following firms are publicly listed on OJay Media's results page. Each is an independently registered wealth management or financial advisory business in the United States.
| Firm | Notable |
|---|---|
| Capital Partners Wealth Management | Chris Reid — full case study below |
| myeCFO LLC | Roger Chen — full case study below |
| DCF Exchange | — |
| Heart Financial Group | — |
| Marathon Capital Management | — |
| CorePath Wealth Partners | — |
| Post Oak Private Wealth Advisors | — |
| HN Financial Group | — |
| WorthPointe | — |
| Hathaway Financial LLC | — |
| Emergent Financial Services | — |
All 11 are named, not anonymized. That's meaningful. Most agencies hide clients behind vague descriptors like "a $200M RIA in the Southeast." These are checkable firms with public ADV filings.
Note for researchers: "Oliver Johnson reviews" and "Oliver Jonsson reviews" are common search variations for this firm. The founder's name is Oliwer Jonsson — the Swedish spelling. See the FAQ below for the full explanation of name variants.
Case Study: Chris Reid — Capital Partners Wealth Management
Capital Partners is a registered wealth management firm. Chris Reid engaged OJay Media for a paid acquisition campaign targeting high-net-worth prospects. The setup included a VSL funnel, a qualification call sequence, and SEC/FINRA-compliant creative reviewed before launch.
The $100K+ revenue figure was achieved through new client conversions from the campaign, not pipeline value. That distinction matters — it's closed revenue, not projected AUM.
If you're going to throw money somewhere, throw it at Oli. It's your highest hit percentage. Chris ReidCapital Partners Wealth Management
The phrase "highest hit percentage" is notable. Reid isn't comparing OJay Media to other marketing channels in a vacuum — he's comparing it to every other category of business spend he's made. That framing comes from an advisor who has presumably tried other acquisition methods.
For the full documented breakdown, see the case studies page.
Case Study: Roger Chen — myeCFO LLC
myeCFO LLC is a registered investment advisor. Roger Chen engaged OJay Media to run a paid campaign targeting the $500K+ investable-asset segment via Meta. The campaign generated qualified appointments, two of which converted to paying clients.
The math on this one is straightforward: two clients representing $6M+ AUM from a $9.7K spend is an extremely efficient cost-per-acquired-client for the wealth management space, where a single managed relationship at standard fee rates generates tens of thousands annually.
We've already broken even. We don't have to worry about ROI. Roger ChenPrincipal, myeCFO LLC
Chen's comment — "we don't have to worry about ROI" — is the kind of statement that only makes sense if the economics are so clearly positive that the metric itself becomes irrelevant. At $6M+ AUM from a $9.7K campaign, the payback period measured in management fees is typically under 60 days.
Aggregate Performance Stats
These numbers are self-reported by OJay Media across its active client book. They are not independently audited. They are, however, specific enough to be falsifiable — which is more than most agency marketing claims offer.
| Metric | Range |
|---|---|
| Appointment show rate | 65–85% |
| Close rate on shown calls | 18–32% |
| Total pipeline AUM generated | $220M+ |
| VSL funnels built (compliance-reviewed) | 23 |
| Average prospect threshold | $500K+ investable assets |
The show-rate figures (65–85%) are notably high by industry standards. Financial advisor no-show rates on cold-sourced appointments typically run 40–60%. If accurate, the filtering mechanism — the VSL funnel and qualification sequence — is doing substantial pre-qualification work before the appointment is ever booked.
The $220M+ pipeline AUM figure refers to total qualified pipeline generated across all clients, not closed AUM. It is a top-of-funnel aggregate. Closed AUM figures are reported at the individual case study level.
Why There's No Trustpilot, G2, or BBB Listing
This question comes up in every due-diligence search for "ojay media trustpilot," "ojay media bbb," and "ojay media glassdoor." The honest answer is structural, not suspicious.
OJay Media operates a boutique model: 4–6 active clients at any given time, with geographic exclusivity (one advisor per market). It is not a volume agency running 100+ accounts. At that scale, the total client pool over several years might be 20–30 advisory firms — not enough to sustain the kind of review volume that makes Trustpilot or Clutch listings meaningful.
There is also an entity factor. OJay Media is registered as a Swedish sole proprietorship (enskild firma) under VAT number SE050823511601. Most US review aggregators are not designed for non-US service entities and do not automatically create listings.
For comparison: many of the most respected boutique financial marketing agencies in the US — firms that charge premium rates and produce verifiable results — have zero aggregator reviews. The signal is absence of negative reviews, not presence of five-star ratings on a platform. The negative-review searches ("ojay media scam," "ojay media complaints") return nothing. That matters more.
Glassdoor note: As a sole proprietorship with no employees, OJay Media would not have employer reviews. The absence of a Glassdoor profile is structurally expected.
Reddit and Forum Mentions
No active Reddit threads discussing OJay Media or Oliwer Jonsson were found as of April 2026. Searches for "ojay media reddit," "oliwer jonsson reddit," and "oliver johnson reddit" return no relevant results. There are no threads on r/financialplanning, r/CFP, r/wealthmanagement, or r/agency discussing the firm in either direction.
This is consistent with the client profile. Wealth managers and RIAs are not typically active on Reddit for vendor discussions. The absence of Reddit threads is not meaningful either way.
Where OJay Media Does Not Work Well
An honest review acknowledges fit failures. Based on the publicly stated client criteria from OJay Media's own site:
Not a fit:
- Junior advisors under 25 or those with very small books of business. OJay Media's campaigns send leads representing life savings. The firm screens for advisors with an established track record and the credentials to properly serve HNW clients. An advisor who cannot credibly manage a $500K+ account relationship is not a match for the prospect profile being generated.
- Advisors who want hand-holding. Oliwer Jonsson's communication style is direct. He is not running a white-glove concierge operation — he runs a performance system. Advisors who need extensive reassurance at every step will find the pace uncomfortable.
- Slow decision-makers. The geographic exclusivity model means when a market opens, it fills. Advisors who deliberate for weeks over whether to start tend to find the slot taken.
- Advisors in non-RIA structures with heavy compliance restrictions. Not all firm compliance departments approve Meta advertising for advisors under a broker-dealer. This is a pre-qualification check that happens before any engagement.
If you fall into one of these categories, the FAQ page covers alternative paths.
How to Verify These Reviews Yourself
Three independent checks, all free:
- Verify the Swedish VAT registration. Go to vies.europa.eu and enter SE050823511601. This confirms OJay Media is a legitimate registered Swedish business entity — not a shell or a phantom agency.
- Contact the named clients directly on LinkedIn. Chris Reid at Capital Partners Wealth Management and Roger Chen at myeCFO LLC are both findable via a basic LinkedIn search. Send a message asking about their experience. Neither OJay Media nor this page controls what they say.
- Check the Swedish business registry. Bolagsverket and Skatteverket both maintain public records of registered Swedish businesses. The registration is under Oliwer Ludwig Bengt Jonsson, Tingsryd, Kronoberg, Sweden (postal code 36230).
A note on the name: "Oliver Johnson" and "Oliver Jonsson" are the two most common American misspellings of the founder's name (Oliwer is the Swedish form of Oliver; Jonsson is commonly anglicized to Johnson). Searches for "oliver johnson reviews" or "oliwer johnson reviews" are looking for the same person. See the FAQ below for more on this.
Additional Published Results
Beyond the two featured case studies, OJay Media has published several other documented outcomes on its results page:
- 14-day campaign: $4M AUM acquired; $800K income prospect closed in week one.
- Beginner advisor, 90 days: $4.1M AUM added, average account size $500K.
- Volume campaign: 8 new clients, $2.1M+ AUM added across a single campaign cycle.
- Canadian advisor: 1M+ YouTube views from content; 30+ qualified monthly meetings.
The 90-day beginner advisor case is worth flagging specifically — it addresses a common objection that the model only works for established advisors with large books. The stated result ($4.1M AUM in 90 days, $500K average account) was achieved by an advisor early in their career, though the detailed criteria for what "beginner" means in this context are not public.
Related Pages
- Is OJay Media Legit? — legitimacy deep-dive, Swedish registration verification, complaint record
- OJay Media Client Results — full case study documentation
- OJay Media FAQ — pricing, process, and fit questions answered
- How Much Does OJay Media Cost? — pricing model explained
- About Oliwer Jonsson — founder background, Swedish entity, professional history