How We Keep Your
Marketing Compliant
A transparent look at our compliance-first approach to advisor marketing
Reviewed Through Major Broker-Dealer Compliance
Our marketing deliverables have been reviewed through the compliance departments of major broker-dealers and RIA frameworks that our advisor partners operate under. Every piece clears those gates before it reaches a prospect.
Kestra Investment Services
Member FINRA/SIPC
Raymond James Financial Services, Inc.
Member FINRA/SIPC
Osaic Wealth, Inc.
Member FINRA/SIPC
Cambridge Investment Research, Inc.
Member FINRA/SIPC
Independent RIA Frameworks
In addition to the named broker-dealers above, we work alongside nine or more independent SEC-registered RIAs operating as fee-only fiduciaries. Each has its own internal review standards, and our deliverables are adapted to meet them before anything goes live.
Draft-One Compliance Posture
Compliance is baked in from draft one. We write, review, and revise with BD and RIA rulebooks open on the desk — not as a final-pass cleanup. That is why the same creative clears Kestra, Raymond James, Osaic, Cambridge, and nine independent RIA review desks without material rewrites.
This page reflects business relationships only. OJay Media is not affiliated with, endorsed by, or an agent of the named broker-dealers. All broker-dealer and firm names are the property of their respective owners and are referenced solely to describe the compliance environments our deliverables have been reviewed through.
Our Compliance Philosophy
Compliance is woven into every step of our process, not treated as an afterthought
Built-In, Not Bolted-On
Compliance considerations shape our creative process from the very first draft. Every headline, claim, and call-to-action is written with regulations in mind.
Regulatory Expertise
We understand the SEC, FINRA, and state regulatory landscape. Our team stays current on advertising rules, testimonial requirements, and disclosure standards.
Your Reputation Matters
Your reputation is our reputation. We never take shortcuts that could put your license, your firm's standing, or your clients' trust at risk.
Required Disclosures
Every piece of marketing we create includes the proper disclosures and follows strict content guidelines.
All landing pages, ads, and emails include required disclosures
We never make specific return claims or promise investment outcomes
All investment-related content includes appropriate risk language
Transparent about who is providing services and what is being offered
Sample Disclaimer
Standard footer disclosure
"Investment advisory services offered through [Firm Name], a registered investment adviser. All investing involves risk, including the possible loss of principal. Past performance does not guarantee future results. This is not a solicitation to buy or sell securities."
Working With Your Compliance Team
We're designed to make your compliance officer's job easier, not harder
Pre-Approval Submissions
All creative materials are provided in compliance-friendly formats, ready for your firm's review process. No surprises, no last-minute changes.
Rapid Revisions
When compliance requests changes, we turn them around quickly. Most revisions are completed within 24-48 hours with clear documentation of what changed.
Direct Communication
We're happy to communicate directly with your compliance officer or home office. Clear, professional dialogue speeds up approvals.
Complete Documentation
Every deliverable comes with full compliance documentation. Your compliance officer sees exactly what we checked, why we checked it, and how we addressed each requirement.
Zero Tolerance Policy
What We NEVER Do
Our commitment to compliance isn't just about what we do, it's also about what we refuse to do, no matter how tempting it might be for short-term results.
We've built our business on trust. Every advisor we work with knows that we will never put their license or reputation at risk. These aren't guidelines, they're hard rules that every member of our team follows without exception.
The White-Label Option
For advisors with strict compliance environments who need an alternative approach
How It Works
For advisors at firms with extremely strict compliance requirements, we offer a white-label solution that allows you to benefit from our marketing system without requiring firm pre-approval.
Perfect For
- Advisors at firms with extremely strict compliance
- Advisors at large wirehouses
- Bank-affiliated advisors
- Anyone with 60+ day approval processes
Our Review Process
A systematic approach that ensures nothing slips through the cracks
Initial Creative Review
Every piece of content goes through our internal compliance review before you ever see it. Our team checks for prohibited terms, proper disclaimers, and regulatory alignment.
Compliance Checklist Verification
We run every deliverable through a comprehensive compliance checklist covering SEC marketing rule requirements, FINRA communications rules, and state-specific regulations.
Client Approval Gate
Nothing goes live without your explicit written approval. You and your compliance team have full review access to all materials before launch.
Ongoing Monitoring
After launch, we continuously monitor all campaigns. If regulations change or concerns arise, we proactively update materials and notify you immediately.
Our Internal Compliance Checklist
Every deliverable goes through this exact checklist. Nothing vague - your compliance officer sees exactly what we scan for, why, and how we address it.
Pre-Delivery Compliance Scan
Run on every piece of content before client review
What We Scan For
Any language implying guaranteed returns or specific outcomes
Proper disclosures, documentation of results, no cherry-picking
Investment risk language included wherever required
"Guaranteed," "risk-free," "double your money," etc.
Licenses, designations, and experience claims are accurate
Regulatory Basis
Prohibits false statements, material omissions, untrue implications
Communications must be fair, balanced, and not misleading
Options communications standards and disclosures
Nov 2022 SEC Marketing Rule testimonial/endorsement rules
State-specific advertising requirements where applicable
What We DON'T Write
"Guaranteed 8% annual returns"
Violates SEC Marketing Rule - no performance guarantees
"Our clients have doubled their portfolios"
Unsubstantiated claim, cherry-picked results
"Risk-free retirement planning"
All investing involves risk - "risk-free" is prohibited
"The best financial advisor in [City]"
Unsubstantiated superlative without objective criteria
What We DO Write
"A personalized approach to growing and protecting your wealth"
Describes service without promising outcomes
"Strategies designed to help manage portfolio volatility"
"Designed to help" - not a guarantee, appropriate hedge
"All investing involves risk including potential loss of principal"
Required risk disclosure - always included
"[X] years of experience helping families plan for retirement"
Factual, verifiable, no superlatives
Full Documentation Provided
Every deliverable includes a compliance documentation sheet listing each item checked, the regulatory basis, and how it was addressed. Your compliance officer gets complete transparency - no guesswork about what was reviewed or why.
Questions About Compliance?
We're happy to walk through our process with you or your compliance team. No pressure, just clarity.
Free 15-minute call | Your compliance team is welcome to join