Underwrite the book.

Type firm economics and read the statement. Book growth is an input you control. Adjust growth and spend. Models, not guarantees.

Clients / mo 1.9 from 10 appts

New AUM / yr $19.3M at 23 new clients

Year-one ROI 5.0x on this month’s investment

10-yr book - grown AUM still on the books

Firm

Year-one revenue per client

$500$50K

Average AUM per client

$100K$5M

Client lifetime

1 yr20 yrs

Annual AUM fee

0.5%2.0%

Annual portfolio growth

0%15%

Referral rate (yearly)

0%50%

Funnel

Show rate

20%90%

Close rate

5%80%

Investment

Monthly ad spend

$1K$50K

OJay fee per show-up

$50$500

One-time setup

$0$30K

Additional revenue Annuities & insurance

Sells annuities

Sells insurance

Same numbers. 10-year book, or month-to-month cashflow for the first 24 months.

Cumulative cashflow

Red is money out (setup + ad spend + OJay fees). Green is money in (year-one revenue, AUM fees, referrals). When green pulls ahead, the book is cash-flow positive.

Outflow Inflow

Cashflow each year

Red bars go down (spend). Green bars go up (revenue that year). Hover for the net.

Outflow (setup + ads + fees) Inflow (client revenue)

AUM of the book

Active client assets after portfolio growth, versus the same book with no market growth. Clients age off after their lifetime.

With growth No growth

Ad spend $2,000

OJay fees / month $1,300

One-time setup $9,800

Ongoing monthly $3,300

First month out $13,100

Cash summary: what a month of spend actually generates

Contracted AUM fees are collected on a book that grows at your portfolio-growth rate for the client's lifetime. Cash-on-cash is same-month annuity and insurance commissions. Per monthly cohort.

One-time setup $9,800 Basic $7,800 · Standard $9,800 · Master $29,000

Monthly total invest $3,300 ad spend + OJay fees, after month 1

First month out $13,100 setup + that month’s ads and fees

Cashflow payback — first month inflow covers cumulative outflow

Monthly cash-on-cash $0 enable annuity / insurance to activate

Monthly contracted value $112K AUM fees on a growing book over 7 yrs

Cash-on-cash ROI 0.0× immediate return on monthly spend

Contracted ROI 34.1× over client lifetime

Annual cash-on-cash $0 from new clients each year

Annual contracted added $193K new recurring AUM fee run-rate / yr

Starting AUM / new client $846K what they fund with today

Ending AUM / new client - after lifetime at your growth rate

Tip: Toggle Sells annuities or Sells insurance on the left to see the cash-on-cash ROI. On a $1M portfolio with 20% placed in an annuity at a 7% commission, that's $14K of immediate cash per new client.

Illustrative projections only. The figures shown on this page are hypothetical calculations based on the inputs you select. They are not guarantees of future performance or results. Portfolio growth is an assumption you control, not a forecast of market or securities returns. Actual outcomes depend on market conditions, funnel execution, regulatory environment, individual advisor capability, client retention and many other factors outside OJay Media Marketing's control. Nothing on this page constitutes investment advice, a solicitation to invest, or a projection of securities returns. The one-time setup fee is included in first-month outflow and payback. Ongoing monthly investment is ad spend plus OJay fees. Tax, compliance and operational costs are excluded. If you are a registered representative or investment adviser representative, consult your CCO and broker-dealer before acting on or sharing these numbers.

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