Facts checked on October 3, 2026. Vendor pages change, so confirm anything that matters for your firm in writing.
Choosing a custodian is an operations decision. You need account opening that your clients will finish, trading and reporting that match the book you run, and a conversion plan your team can execute.
This page is a buying checklist based on what Altruist’s public site showed on the check date. It is not a hands-on product review, and it does not rank Altruist against other custodians.
OJay Media Marketing sells marketing to financial advisors, so we have a commercial interest in software and custody topics that advisory firms research.
What this platform is for
Altruist describes a wealth platform for independent advisors on its homepage.
Altruist’s homepage listed account opening, trading, portfolio management, and reporting in one place.
Bring one new household and one existing book-transfer scenario to the vendor session, then ask how both jobs look from opening through the first statement.
Is Altruist the right kind of custodian?
Use this route map to decide what to verify with the vendor. Destinations are investigation steps, not purchase advice.
Public pages describe an integrated custody and advisor platform. Confirm the path that matches your firm.
- What job must work in week one?
Pick the primary workflow your firm cannot pause.
- New account opening and funding
- Trading, rebalancing, and models
- Client reporting and statements
- Do your account types appear in the public materials?
- Yes → bring one sample household to the walkthrough
- Missing → list the gap for your conversion plan
- Do you need model marketplace or tax tools?
- Yes → ask which model and tax labels apply
- No → start from core trading and reporting
- Do household reports have to leave the platform for review?
- Yes → confirm export paths
- No → map the weekly reporting job
- Investigate account opening
Bring one new household and one funded transfer scenario to the walkthrough.
- Document unsupported account types
List every account class that is missing from the public materials.
- Investigate models and tax tools
Ask which labels appear in the current public documents for your proposed models.
- Investigate core custody workflows
Confirm trading, reporting, and client portal jobs your team runs weekly.
- Investigate reporting exports
Ask how history leaves the platform for your reviewer.
What the public pages show
Altruist’s comparison article described an integrated custody stack for independent advisors.
Altruist’s comparison article also described portfolio accounting software shipping with Altruist brokerage accounts.
Ask which of those workflows apply to the configuration you are buying, including any connected accounts held away from Altruist custody.
Public package labels to verify
As of October 3, 2026, Altruist’s pricing page listed a $1 monthly figure for third-party volume above 100.
Ask Altruist to put your firm’s numbers in an email. Revisit the linked Altruist LLC document for model marketplace and tax-management labels.
Conversion and data exit
Do not treat silence in public materials as coverage. Ask for the supported path for each account type you already run, what moves during conversion, and how statements and history leave the platform later.
- List must-work jobs
Firm → ops lead: write the weekly jobs that cannot break.
- Ask for the account list
Firm → Altruist: request account types, public package labels, and conversion steps in email.
- Run a sample household
Team + vendor: open, fund, trade, and report one test path.
- Check published documents
Firm → reviewer: reconcile model and tax labels against the public pages.
- Decide with exits
Reviewer → owner: map export paths and an exit path in writing.
What to ask in the walkthrough
A vendor session is useful when you can point to a real job. Start with these questions and keep the answers in email.
- Can the walkthrough complete one new account opening and one funded transfer?
- Which account types and security classes appear on day one?
- Which CRM and planning tools connect today, and what syncs both ways?
- Who trains staff after go-live, and who answers day-to-day custody questions?
- How do you export statements and history later?
Altruist’s legal page indexes the current public documents for the platform.
How to decide
Move to Altruist only when the written configuration and account types match the book your firm already runs. Keep asking until the public pages and the emailed materials describe the same setup.
If improving how prospective clients find your firm is also on the agenda, we explain the OJay Media Marketing process separately.
A few common questions
Where do public Altruist figures appear?
Start on the linked Altruist page and Altruist LLC document, then ask Altruist to confirm the numbers that apply to your firm in an email.
Is this a hands-on review?
No. This page summarizes public vendor pages and the questions an advisory firm still has to answer. It does not report a product test by OJay Media Marketing.
What should we bring to a vendor session?
Bring one new household, one transfer scenario, and a list of account types and models that must work without rework.
Related reading
- Advyzon buying notes
- Orion Advisor Tech buying notes
- CRM for financial advisors
- Client onboarding for financial advisors
- Browse the blog
OJay Media Marketing is a marketing agency for wealth advisors. This page is for advisory firms comparing vendors. It is not investment, legal, or compliance advice. Have your reviewer approve your own materials before you use them.
